"Absolutely wonderful dressing gown. It's soft and fluffy and toasty warm. Great to cuddle up in on a cold winter's night"
The Manchester Evening News article highlights a limited-time deal by Dunelm, offering dressing gowns at a significantly discounted price (sliced to £133 from an unspecified original price).
The key conceptual idea is that this promotional sale is being positioned as a competitor to popular deals offered by Oodie, implying comparable value and attracting price-conscious consumers.
The Manchester Evening News article highlights a limited-time deal by Dunelm, offering dressing gowns at a significantly discounted price (sliced to £133 from an unspecified original price). The key conceptual idea is that this promotional sale is being positioned as a competitor to popular deals offered by Oodie, implying comparable value and attracting price-conscious consumers.